Advisory profile
Talent Management, Learning
& Performance Enablement
I build the learning and capability systems that carry an organisation through the whole employee lifecycle. I advise across the GCC and MENA in Arabic and English.
Experience across
The work runs through the whole employee lifecycle: hiring standards and onboarding, competency architecture and career progression, leadership pipelines, performance and engagement.
Across 15 years I've moved from military command to frontline pharmaceutical sales, then to learning and development. Today I lead full-stack talent enablement at one of MENA's largest technology groups. There I built the function into a multivertical team serving thousands of employees in seven countries, with the operating model, governance and HR partnership to sustain it.
Much of my work sits where capability development meets revenue. I've built sales enablement for several sales organisations, each with its own operating model, buyer journey, ramp, coaching and measurement systems. I also help drive AI enablement in HR across the organisation. I own the learning and capability side, and I build the internal applications, dashboards and automations that run underneath the employee experience.
Seven practice areas. Each one ends in concrete deliverables that your team keeps and runs.
The enablement engine behind a sales organisation, from seller competency to pipeline conversion.
Making talent teams capable with AI, and building internal software on platforms the business already owns.
Building or rebuilding the learning function: operating model, governance, budget and roadmap.
Leadership programs from frontline to senior level, with executive coaching grounded in Korn Ferry and CBT methods.
Competency frameworks across technical, commercial, leadership and behavioural roles, tied to assessment and progression.
Selecting, implementing and governing the learning platform so learning can scale.
Linking learning and capability to business performance, with measurement leaders act on.
Four ways to engage, depending on what you need.
Ongoing counsel to a CHRO, Head of HR or founder on talent, upskilling and capability strategy.
OngoingA defined build with a start and an end: a framework, an enablement program, an LMS rollout or an internal application.
Fixed scopeStructured one-to-one professional, leadership and executive coaching against agreed goals.
1:1Leadership, sales and professional skills programs in English or Arabic, in person or virtually.
EN · ARCommercial, regulated and public-sector settings, each with its own demands on capability.
Bayut and dubizzle Group across property, automotive and classifieds, partnering with Sales, Operations, Customer Experience, Tech, BI, Marketing and Finance.
PharmaLink and GSK: territory sales, sales coaching, scientific liaison, and commercial and clinical training in regulated, compliance-heavy settings.
First Lieutenant, Egyptian Armed Forces: commanding units, running training and operational readiness, and owning safety and compliance.
Independent training and facilitation for student engagement and community capability building, including voluntary work with UNESCO and other CSR initiatives.
Advisory & engagements
Tell me what you're working on, whether it's a sales team to ramp, a learning function to rebuild or leaders to develop. I'll reply personally.
