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01About · at the desk
Eslam ElBahhar
Talent Management, Learning & Performance Enablement. Advising across the GCC and MENA in Arabic and English, from Dubai.
15
Years of experience
7
Countries of delivery
2,000+
Coaching & development hours
8
Professional credentials
Profile
I build the learning and capability systems that carry an organisation through the full employee lifecycle: hiring standards and onboarding, competency architecture and career progression, leadership pipelines, performance and engagement.
Across 15 years I've moved from military command to frontline pharmaceutical sales to learning and development, and now full-stack talent enablement at one of MENA's largest technology groups. There I built the function into a multivertical team serving thousands of employees in seven countries, with the operating model, governance and HR partnership to sustain it.
Much of my work sits where capability development meets revenue. I've built sales enablement for multiple sales organisations, each with its own operating model, buyer journey, ramp, coaching and measurement systems. I help drive organisation-wide AI enablement in HR, owning the learning and capability side while building the internal applications, dashboards and automations that run underneath the employee experience.
The path here
Independent training and facilitation, then military command as a First Lieutenant, medical and training roles at GSK and Pharmalink, and for the last five years learning and development at dubizzle Group, now as L&D Manager.
Territory sales and scientific liaison in regulated, compliance-heavy markets
Sales coaching
Commercial and clinical training; built the company-wide training library
Best Achiever, 2018 and 2019
Current role
Technology & Digital ServicesNow · 5 years
Learning & Development Manager
dubizzle Group · MENA
Built the function into a multivertical team serving thousands of employees in seven countries, with the operating model, governance and HR partnership to sustain it
Sales enablement for multiple sales organisations, each with its own operating model, buyer journey, ramp, coaching and measurement
AI enablement in HR: the learning and capability side, plus internal applications, dashboards and automations
Partnering with Sales, Operations, Customer Experience, Tech, BI, Marketing and Finance
180% revenue growth backed across three sales organisations · 40% shorter new-hire ramp
Education
Bachelor of Veterinary MedicineMansoura University
03Advisory services · the services wall
Seven practice areas.
Each one ends in concrete deliverables your team keeps and runs. Select a card on the wall, or a service below.
01
Sales Enablement & Revenue Capability
The enablement engine behind a sales organisation, from seller competency to pipeline conversion.
What you get
Revenue-capability diagnostic
Seller competency model
Ramp model with time-to-productivity targets
Manager coaching rhythm
Sales upskilling programmes
Where I've done it
Built sales enablement for multiple sales organisations, each with its own operating model, buyer journey, ramp, coaching and measurement systems. Backed 180% revenue growth across three sales organisations and cut new-hire ramp time by 40%.
02
AI Enablement & Digital Transformation
Making talent teams capable with AI, and building internal software on platforms the business already owns.
What you get
Internal applications, built and deployed
Live HR and performance dashboards
Workflow automation across the employee lifecycle
AI literacy and adoption programmes
Governance and data-security guardrails
AI-enabled instructional design
Where I've done it
Helping drive organisation-wide AI enablement in HR: owning the learning and capability side while building the internal applications, dashboards and automations that run underneath the employee experience.
03
Learning & Development Strategy
Building or rebuilding the learning function: operating model, governance, budget and roadmap.
What you get
L&D maturity assessment
Training needs analysis and strategy
Governance and learning frameworks
Programme design and development
Where I've done it
Built the talent enablement function at Bayut and dubizzle Group into a multivertical team serving thousands of employees in seven countries, with the operating model, governance and HR partnership to sustain it. Certified Learning & Development Specialist (AIHR) and Certified Training Manager.
04
Leadership Development & Coaching
Leadership programmes from frontline to senior level, with executive coaching grounded in Korn Ferry and CBT methods.
What you get
Leadership success profiles
Talent review and succession mapping
Multi-tier development programmes
Executive and leadership coaching
Where I've done it
Leadership pipelines are part of the lifecycle systems I build. KF360-certified (Korn Ferry), Certified Talent Management and Succession Planning Specialist (AIHR), with training in Cognitive Behavioural Therapy.
05
Competency & Technical Enablement
Competency frameworks across technical, commercial, leadership and behavioural roles, tied to assessment and progression.
What you get
Enterprise competency architecture
Proficiency standards linked to grading and reward
Assessment and calibration methods
Critical-skills gap analysis
Where I've done it
Competency architecture and career progression across commercial and technical teams, partnering with Sales, Operations, Customer Experience, Tech, BI, Marketing and Finance. Certified HR OD Practitioner (AIHR).
06
Digital Learning Ecosystems
Selecting, implementing and governing the learning platform so learning can scale.
What you get
Learning technology and HRIS integration
Vendor selection and evaluation
Content lifecycle and governance
Adoption and change management
Where I've done it
Learning that reaches thousands of employees across seven countries. An LMS rollout can be scoped as a fixed Project Build.
07
Performance Enablement & Analytics
Linking learning and capability to business performance, with measurement leaders act on.
What you get
Capability measurement framework
Baselines and targets by function
Executive dashboards and reporting
ROI and attribution model
Quarterly performance review cadence
Where I've done it
Live HR and performance dashboards built and running underneath the employee experience, and measurement systems built into every sales enablement programme.
04Ways of working · the meeting corner
Four ways to work together.
Most engagements begin with a short diagnostic conversation about where capability is holding back performance.
Ongoing
Advisory Retainer
Ongoing counsel to a CHRO, Head of HR or founder on talent, upskilling and capability strategy.
Fixed scope
Project Build
A defined build with a start and an end: a framework, an enablement programme, an LMS rollout or an internal application.
1:1
Executive Coaching
Structured one-to-one professional, leadership and executive coaching against agreed goals.
EN · AR
Design & Delivery
Leadership, sales and professional skills programmes in English or Arabic, in person or virtually.
05Credentials · the gallery wall
Nine frames on the wall.
Select a frame on the wall or a certificate below to see it in full.
AIHR is recognised by SHRM to offer Professional Development Credits for SHRM-CP® and SHRM-SCP® recertification, and is an HRCI recertification provider. Experience across Bayut, dubizzle Group, GSK, Pharmalink, DCDC, UNESCO (voluntary) and the Egyptian Armed Forces.
06Contact · on the desk
Let's build the capability that carries your business.
Tell me what you're working on: a sales team to ramp, a learning function to rebuild or leaders to develop. I'll reply personally.
